提勃尔·西托夫斯基（1910—2002）出生于匈牙利，最早在布达佩斯学习法律，后来就读于剑桥大学的三一学院。1935年，西托夫斯基进入伦敦经济学院学习。“二战”之后，他获得了斯坦福大学的终身教职。20世纪60年代，西托夫斯基在位于巴黎的经济合作与发展组织（OECD）工作。1976年，他发表了自己最负盛名的著作《没有快乐的经济》。. 西托夫斯基是我们时代的思想家，是当代消费研究的第一人，是快乐经济学的发起者。读他的作品是智力生活中的一种享受。——北京大学社会学教授 郑也夫

When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer be...(展开全部)

Originally published in 1976, this classic work helped to establish the legitimacy of understanding economic behaviour in psychological terms. Its central theme was that, despite the economic abundance that Americans enjoyed in the mid-twentieth century, they were at heart dissatisfied with much of their lives. Mainstream economics could not account for this kind of reaction an...(展开全部)

In "Psychology and the Human Dilemma," Rollo May, the distinguished psychoanalyst, presents his penetrating views of the conflicts involved in being a person in our modern socitey. Here he deals with man's loss of identity in the contemporary world, the sources of his anxiety, and the ultimate paradox of the concepts of freedom and responsibility. Even as he acknowledges that t...(展开全部)

罗洛•梅（1909－1994），美国存在心理学家和人本主义心理学家。1930年获得奥柏林学院文学学士学位，1938年获得纽约联合神学院神学学士学位，1949年获得哥伦比亚大学临床心理学博士学位。先后在怀特研究院和纽约社会研究新学院长期工作。获得过美国心理学会的临床心理学科学和职业杰出贡献奖和美国心理学基金会的心理学终身成就奖章等奖励。出版了《咨询的艺术》、《焦虑的意义》、《人的自我寻求》、《存在》、《爱与意志》、《权力与无知》、《创造的勇气》、《自由与命运》、《存在之发现》和《祈望神话》等20多部著作。

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create ...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)

Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer beha...(展开全部)